You upgrade will occur automatically next time you log into Email Manager following your data center upgrade.

Your client download URL is now in the format https://clientname.e.alterian.net

If you do not remember your account specific URL the Alterian Support team will be able to advise.

EMAIL PREVIEW TEXT (PREHEADERS)

Each recipient receiving your email has three visual inducements to encourage your email to be opened. These are the email “From address”, Subject line and Preview text.

The Preview text is a snippet of copy pulled in from the top of the body of your email. It is often displayed underneath the sender name and subject line in a subscriber’s inbox. Preview text can capture your subscriber’s attention, encouraging them to open. Preview text that include keywords can also influence behavior getting subscribers to scroll and view specific elements mentioned in the text.

The majority of popular email apps now support this functionality including Gmail, Android and IOS native email apps and Outlook from 2013 onwards.

To make this easy to manage we have added a new system variable called emailpreheader. This variable will be automatically added to the very top of all new (or resaved following Email Manager 6.3.4 install) emails. The preheader itself has been coded to remain invisible within the creative and only shows as preview text. To enable this functionality simply to populate the Email preheader variable when working through the send process.

DEPLOYMENT MANAGER AND CAMPAIGN ACTIVITY MONITOR PERFORMANCE IMPROVEMENTS

In Email Manager 6.3.2 we introduced changes to significantly improve the performance of the get deployments API. This API is used by the Email Manager Deployment Manager and the Campaign Activity Monitor functionality built into Alterian Campaign Manager. The change has been rolled out successfully to several customers. Email Manager 6.3.4 will turn this on for all remaining customers allowing them to take advantage of the performance improvements it provides.

The following fixes related to issues reported by customers and partners are included in this release.

See Existing Known Issues for a full list.

To report an issue with the application not detailed here, please contact Technical Support. Please visit the ISSUE AND PROBLEM REPORTING page for more information.